Our full service packages make it simple for you to begin your online marketing campaign. We handle everything from registering your domain name to optimizing and submitting your website to search engines.
Hosting, customer support, and email account management are all included.
We provide you with your own professional domain name, e-mail addresses with your domain name, an easy to use property upload facilty which includes details and pictures of properties.
The DataStor Estate Agency Package is a complete Internet solution that gives your agency everything it needs to launch and maintain a successful presence on the World Wide Web, at a fraction of the normal cost.
Our philosophy is to build Real Estate Websites That Work. That gives us satisfied clients who generate referrals and provide customers for our hosting services. It's a formula that works as much for the customer as it does for us.
We don't just design web pages - we help you develop a web strategy, design and implement your website, provide you with statistics to monitor visitor behaviour and propose search engine strategies.
Our success is based on developing websites that serve the clients needs in that they direct visitors towards a 'most wanted response.' We then ensure that high levels of focussed visitor traffic are generated. It really is as simple as that, and good results are sure to follow! What isn't so simple is getting the traffic - many companies will sell you on the idea that search engine optimization is the answer, however this only plays a small part. It comes at a high cost to have your website reflected in the first two pages when a individual performs a web search. Why, because 90% of people searching for property don't look further than that.
The real advertising is actually performed by you, the Real Estate Agency, by advertising your website in leaflets, newspapers, property sites, billboards and signs, prospective clients who are interested in property will be eager to investigate the properties listed on your website. Most Agencies do not fully utilise this method of advertising. You probably would have noticed that most agency signs which point to a showhouse DO NOT reflect the companies website address. If a person was passing through and was interested in purchasing a home in the area, the only advertising they would have is the agency name and many potential clients would not investigate further. However, providing prospective clients with a website, it is more likely that they would remember the website name thereby providing you with new clients.
Our Standard Methodologies
A sensible (and often used) strategy is to keep your up-front costs to an absolute minimum while getting your site up and running and meeting your objectives. A successful and productive site can then be developed into a more powerful promotion for your company. This approach enables you to limit your initial investment until the returns are evident.
When a visitor enters your site they are looking for information, not entertaining graphics, and the site needs to download quickly. The first screen should confirm to them that they have found what they are looking for and encourage them to move deeper into the site. Blocks of heavy graphic images will delay the download significantly, perhaps long enough for them to hit the "Back" button. Graphic information (such plans, maps and photos) should be kept for sub-pages. Your site does not have to immediately win awards for its glitzy effects to be successful, but it must provide the visitors with the information that they are looking for !
The keys to establishing a successful Website
Designing pages that will efficiently communicate information to the visitor that will meet your objectives. Ensuring that business prospects can locate your site. This requires that Search Engines are aware of your site. The effectiveness of the site against stated objectives The behaviour of visitors - obtained from indepth reporting tools The content of the pages The extent of search engine registration.
But most importantly, just do it! We pitch our setup costs way below market rates to help you make the decision to go in and test the water. You are bound by no restrictive contracts and can terminate hosting arrangements by giving notice.
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